Did I miss the memo about limes being the new “thing” for beer? I mean, for years and years, the only beer I associated with limes was Corona. And, I was (and still am) ok with that because there’s something about the act of slicing up an actual lime, dropping it in the bottle and then trying your best to not let your beer splurt all over the place while you turn the whole thing upside down. Hell, that’s half the fun of summer barbeques.
Then, last summer, odd things started happening. A-B rolled out Landshark Lager with Jimmy Buffett’s blessing. If you haven’t tried it, it’s basically Bud with a touch of lime. Or, as I posted up back in February, it’s a slightly limey beer for those too lazy to slice limes.
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The IRI Beer, Wine and Spirits Practice, an independent company which provides manufacturers, distributors and retailers with market information, announced its “Top 30 Beer Brand Performers in 2007″ and “Top 15 New Beer Brands in 2007.” The lists provide a look at the industry’s 30 fastest growing beer brands as well as emerging new brand entries.
For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, everyday base pricing, and incremental sales growth in 2007 versus 2006 to determine the brands with the strongest performance in the beer industry. (Or, if you’ve had a couple already today, that’d be a ranking of the brews which saw the biggest growth in 2007, not necessarily the brands that sold the most overall.)
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The parrothead tailgating season is right around the corner, so the timing’s right for a national rollout of Anheuser-Busch / Jimmy Buffett’s Landshark Lager.
“Fin’s Up! The refreshing, drinkable island lager is now available not only in coastal resorts and Margaritaville Restaurants, but also at a local watering hole near you. Leveraging the true meaning of Margaritaville, Land Shark Lager instantly transforms you to an island lifestyle where good friends, good times, good food and great beer are a way of life. Put yourself in an island state of mind and visit www.landsharklager.com to find a retailer near you!”
Now, I love Buffett and forked over my $7.50 for a bottle at last year’s show at the Tweeter Center in Camden, but I was underwhelmed. If I’m looking for lime-infused beer, I’m still going to pony up for Corona and a freshly cut lime. But, if you’re looking for a quick fix and don’t feel like slicing and dicing up a few limes, this isn’t a bad second-tier option.
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