Drink-a-Pint

The IRI Beer, Wine and Spirits Practice, an independent company which provides manufacturers, distributors and retailers with market information, announced its “Top 30 Beer Brand Performers in 2007″ and “Top 15 New Beer Brands in 2007.” The lists provide a look at the industry’s 30 fastest growing beer brands as well as emerging new brand entries.

For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, everyday base pricing, and incremental sales growth in 2007 versus 2006 to determine the brands with the strongest performance in the beer industry. (Or, if you’ve had a couple already today, that’d be a ranking of the brews which saw the biggest growth in 2007, not necessarily the brands that sold the most overall.)

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Don’t feel like paying $600 for a kegerator? If you’re a big fan of Heineken, you’re in luck because they’ve got a new toy for you that costs less than half that and is small enough to fit on your kitchen counter: the BeerTender!

Manufactured by Krups, the BeerTender is designed exclusively for the Heineken DraughtKeg. Just  insert a DraughtKeg, connect the included disposable draught tube, close the lid, and serve.

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