Foster’s Special Bitter Renamed “Foster’s Premium Ale”
Same great taste, but newer packaging that’ll make it… uhh… err… look better?
After testing the rebranded beer in 45 Outback Steakhouse restaurants, MillerCoors saw double-digit sales increases and are now rolling out the new oil cans and 12-packs to retail outlets this month with kegs to follow in September.
Personally, I’m going to stick to my tried and true blue oil can. For some reason, everytime a beer I like puts out (or renames themselves as) a “premium” line, it just never tastes better and I always end up back where I started.


No, my friends. That is most certainly not a typo.