If you thought it was hard choosing between Blue Moon, Harvest Moon, Full Moon and Rising Moon, get ready for the beer-buying process to get a tad tougher as there’ll be a new “moon” on the shelves.
At their distributor conference, Coors annouced that they are expanding the Blue Moon family with the addition of a pale ale – Pale Moon. The “Belgian-style pale ale” checks in at 5.4% abv and will launch in several test cities next month with a national rollout planned for 2009.
According to the label: “Pale Moon is a drinkable pale ale that has a distinctive hop aroma, without the lingering aftertaste. This Belgian-Style Pale Ale is brewed with European malts, cascade hops and a touch of hibiscus and orange peel. Thse ingredients create a rich copper colored ale with a flavor complexity that one would expect from the Blue Moon Brewing Company.”
In addition to Pale Moon, you can expect to see 22-ounce bottles and seasonal 12-packs coming soon to a store near you. Blue Moon’s seasonal brews are currently only available as 6-packs.