I haven’t written much about Belgium-based InBev’s efforts to buy Anheuser-Busch over the past couple of weeks because it involved staggering numbers that made my head spin ($52,000,000,000?), was being talked about in every major newspaper and, quite frankly, I didn’t think it’d actually happen. I mean, what drinks are more American than Budweiser? You’ve got Coke, Pepsi and… and… yeah, that’s about it. Budweiser, as much as I hate to admit it, is the American beer and I never imagined it’d be anything other than that.
Well, you can imagine my surprise when I heard the news this morning that InBev had finally convinced the Anheuser-Busch board to turn over the keys to a foreign company. The Clydesdales, the Budweiser Frogs, the Real Men of Genius, those annoying Wazzzzuuupp guys and even the Clydesdale Donkey are now officially foreigners as another piece of America is sold to the highest bidder.
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Before I saw this announcement from Anheuser-Busch, I thought Budweiser was pretty much on par with McDonald’s with billions and billions served across the planet. Apparently, the Vietnamese have been thirsty this whole time as Budweiser will be available throughout Vietnam beginning this month.
Budweiser initially will be available at upscale bars, restaurants and supermarkets in Ho Chi Minh City as well as select chain outlets across the nation.
Of course, it wouldn’t be a press release without a quote from someone in upper management who manages to turn the concept of providing a quality product to valued customers into “we’re doing this because we think we can make a lot of money doing it” in just a few sentences. (Of course, we all know that they’re bringing Bud to Vietnam because of a profit motive, but they don’t have to remind us!)
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I’m not a big fan of Bud. Don’t get me wrong, I’ll gladly drink a bottle if I’m at a barbeque and my choices are Bud, Bud Light and Bud. I’d just prefer not to when there are so many more beers out there that I find much more interesting.
Apparently, I’m not alone in my anti-Bud ways as Anheuser-Busch is reportedly planning to go after “experimenters” with it’s latest offering. That’d be people like me who don’t drink a lot of Bud, are easily bored and bounce around among various beers such as Yuengling, Fat Tire and Hoegaarden. Hmm… not only does that sound like people who like variety, but also people who don’t mind spending a little extra on their beer. Interesting.
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Did I miss the memo about limes being the new “thing” for beer? I mean, for years and years, the only beer I associated with limes was Corona. And, I was (and still am) ok with that because there’s something about the act of slicing up an actual lime, dropping it in the bottle and then trying your best to not let your beer splurt all over the place while you turn the whole thing upside down. Hell, that’s half the fun of summer barbeques.
Then, last summer, odd things started happening. A-B rolled out Landshark Lager with Jimmy Buffett’s blessing. If you haven’t tried it, it’s basically Bud with a touch of lime. Or, as I posted up back in February, it’s a slightly limey beer for those too lazy to slice limes.
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There’s something about lists that just feels right. Maybe it’s how they bring order to a chaotic world? Maybe it’s because everyone likes a winner? Or, maybe it’s because lists are easy to post so I have to type even less than I normally do? No matter what it is, laziness aside, lists help make the world go ’round and lists about beer are no exception.
So, without further ado, Drink-a-Pint is proud to present: The Brewers Association Top 50 Breweries for 2007!
Maybe it’s my ever-present East Coast bias, but the top 50 craft brewery list was actually pretty interesting. While I expected Sam Adams to be at the top, I was surprised Magic Hat didn’t make the top 10 and, for some reason, I thought Victory was much more popular than its #35 ranking. And, since the brewery is right down the street from my office, I was definitely bummed to see Flying Fish was nowhere to be found (*sniff*).
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