Foster’s Special Bitter Renamed “Foster’s Premium Ale”

Posted by Andy Gradel | News & Notes | Monday, 04 August 2008

fosters premiumSame great taste, but newer packaging that’ll make it… uhh… err… look better?

After testing the rebranded beer in 45 Outback Steakhouse restaurants, MillerCoors saw double-digit sales increases and are now rolling out the new oil cans and 12-packs to retail outlets this month with kegs to follow in September.

Personally, I’m going to stick to my tried and true blue oil can. For some reason, everytime a beer I like puts out (or renames themselves as) a “premium” line, it just never tastes better and I always end up back where I started.

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