Foster’s Special Bitter Renamed “Foster’s Premium Ale”

Posted by Andy Gradel | News & Notes | Monday, 04 August 2008

fosters premiumSame great taste, but newer packaging that’ll make it… uhh… err… look better?

After testing the rebranded beer in 45 Outback Steakhouse restaurants, MillerCoors saw double-digit sales increases and are now rolling out the new oil cans and 12-packs to more info

retail outlets this month with kegs to follow in September.

Personally, I’m going to stick to my tried and true blue oil can. For some reason, everytime a beer I like puts out (or renames themselves as) a “premium” line, it just never tastes better and I always end up back where I started.


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