Get Ready for Fall with Samuel Adams OctoberFest and Pyramid’s Broken Rake

Posted by Andy Gradel | New Brews | Monday, 25 August 2008

octoberfestIt’s amazing how much life gets in the way of blogging. Between fantasy football drafts, putting our house up for sale and spending time with the family, I’ve been neglecting my self-appointed duty of bringing you the best beer ramblings I can come up with… *sniff*… but, don’t fret, as there’s tons to get caught up on in the coming days, including the official start of pumpkin beer season!

Before we get into that, a couple of quick, non-pumpkin updates:

While it’s not pumpkin-related, it runs a close second in my book: Samuel Adams OctoberFest!
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Stella Light & Grolsch Premium Light Being Test-Marketed North of the Border

Posted by Andy Gradel | New Brews | Tuesday, 12 August 2008

stella lightGlobeLife is reporting that InBev is giving Canadian drinkers an exclusive taste of Stella Artois Légère, a lower-calorie and, unfortunately, lower-alcohol version of the brew before a planned worldwide rollout.

“Consumers were ready in Canada,” said Martin Archambault, national marketing manager for international premium brands at Labatt Breweries, the Canadian unit of Belgium-based giant InBev, which makes Stella Artois and a host of other brands. He adds that Canada is perceived as a favourable testing ground for premium beers, particularly European brands such as Stella Artois. “[Canadians] are a little bit more educated in terms of what they drink, and the export segment in Canada is growing really fast.”

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Früli to Get Fruity in the States

Posted by Andy Gradel | New Brews | Friday, 08 August 2008

fruiliBefore I get to the Früli, a quick story for the fellow husbands out there. Believe it or not, my wife told me earlier in the week that I can’t buy any more beer until I drink all the beer I have. Of course, I chuckled a little bit because that sounds like more of a challenge than a request to clear some space in the fridge.

Anyway, marital fun aside, who’s in the mood for some strawberry beer? Anyone?

That’s the kind of question that makes most of my “Miller Lite” friends look at me like I’m a little fruity, but this Früli sounds like it could be an interesting brew. And, we’ll no longer have to journey to Britain, Scandinavia or the Mediterranean to give it a try as it’ll be available this month in the USA.

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Leinenkugel’s to Serve Up Fireside Nut Brown as Seasonal Brew

Posted by Andy Gradel | New Brews | Monday, 04 August 2008

fireside nut brownStarting this November, Leinenkugel will add Fireside Nut Brown to its portfolio of specialty craft beers. The new seasonal beer “harkens to a time when multiple generations of the Leinenkugel family would gather with friends and enjoy a special brew crafted especially for the holiday time of year.”

According to Leinenkugel: “While the star of this holiday seasonal is the roasted malt character, the well-balanced flavor and brilliant amber tones give Leinenkugel’s Fireside Nut Brown a comforting approachability that you don’t experience in traditional English-style nut browns.  English two-row malts give this lager a maple aroma and pronounced chocolate, caramel and hazelnut top notes that dance around the palate before finishing gracefully.”

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Chico Estate Joins Sierra Nevada’s Harvest Ale Series

Posted by Andy Gradel | New Brews | Monday, 21 July 2008

chico estateThere’s something about food made with local ingredients. If you’ve ever seen an episode of Gordon Ramsey’s Kitchen Nightmares (on BBC America, much better than U.S. version!), you know what advice he seems to give almost every under-performing restaurant. Other than telling them not to serve raw food which might kill the few customers they have, he always tells them to add dishes to the menu with local ingredients. Amazingly, it usually seems to do the trick. Hell, whenever I’m outside of the Garden State and there’s beer involved, the first thing I usually look for is something local that I usually can’t get back home.

So, if localism is a key to success, then Sierra Nevada should be selling plenty of Chico Estate Harvest Ale because it really is”fresh from the field to the glass with no stops along the way.”

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