Foster’s Special Bitter Renamed “Foster’s Premium Ale”
Same great taste, but newer packaging that’ll make it… uhh… err… look better?
After testing the rebranded beer in 45 Outback Steakhouse restaurants, MillerCoors saw double-digit sales increases and are now rolling out the new oil cans and 12-packs to retail outlets this month with kegs to follow in September.
Personally, I’m going to stick to my tried and true blue oil can. For some reason, everytime a beer I like puts out (or renames themselves as) a “premium” line, it just never tastes better and I always end up back where I started.
Just today as I was leaving a Publix store in Beverly Hills, Florida…I observed a gentleman
going towards the checkout carrying two cans of Fosters Premium Ale in a green colored
can. Being a long time lover of Fosters Oil Can…I still remember the steel cans…Oh, what a
marvel…and having just picked up a freshly made Philly Cheese Steak from the Deli…along with a bag of
aged cheddar & jallepeno Cape Cod potato chips…I made an about face and headed for the cold beer aisle. I looked for and found the same colored can that I saw the gentleman with.
I grabbed two of them and headed right for the redister to check out and to head for home to enjoy the Phllly Cheese Steak sandwich, Cape Cod Chips…and the Fosters.
After the first sip…or should I say…good healthy slurp…my wife and I said the same thing…
Boy, is this good!!! It made our day…to say the least. Special moments with special treats are
remembered always. Thank you Fosters. We love you for making such a marvelous and
enjoyable Ale. Long live Fosters.
I did not know of the name change, so to my surprise the fosters bitter was replaced by a premium ale? So I switched to mu back up Lagunitas ipa.
Lagunitas “IPA” is not even remotely an IPA. Fosters bitter by any name beats the vomit that Lagunitas pretends is an IPA.
I loved Fosters Bitter. When I noticed the Fosters Ale on the beer shelf, I tried that out. After drinking a 6 or 12 pack I concluded that the ingredients had been changed for the worse and I gave up on all Fosters at that point. Now I drink Guinness extra stout. Fosters has been ruined, just like Elephant Red. You succeeded in making Fosters taste like American Beer. For shame!
I don’t care about the name change if it doesn’t affect what’s in the can. I want to know why I can’t find it ANYWHERE in Austin, Texas and the surrounding area and why no one can explain to me what the hell happened. I am PISSED! My favorite brew has disappeared. I like a beer with some punch. I can fall back on Baltika from Russia, but it’s hard to beat the green oil can. Every time an American brewing company sticks its goat-smellin’ nose in the business of an export they ruin it. Look at what happened to Celis. Anheuser-Busch castrated Celis. If most Americans knew anything about real beer they wouldn’t stand for the meddling, but they’ve been fed Coors, Millers, Budweiser (Butt-wiper), and other such pablum for so long they wouldn’t know real beer if fell out of the sky and hit them on the head. If the foreign brewers knew that most Americans will drink any swill labeled “beer” they wouldn’t get into bed with most American breweries.
I noticed the name change, but can taste no difference - still good stuff and it’s frequently on sale at my local Safeway. Lagunitas IPA is also damn good beer, but is higher priced to start with and seldom on sale. Sorry to learn that Miller and Coors are involved in Fosters’ life as they are both producers of pretty unimpresive stuff. Oh well, the whole world is falling apart in my old age!
Thanks a lot guys, you have F’ed up my favorite beer, Foster’s Special Bitters. I got taste buds too you know. I know who you are and I know where you live; I expect this mistake to be corrected by the end of 2009. Or you WILL hear from me again… Yours Sincerely, big angry black guy in PA.