Foster’s Special Bitter Renamed “Foster’s Premium Ale”
Same great taste, but newer packaging that’ll make it… uhh… err… look better?
After testing the rebranded beer in 45 Outback Steakhouse restaurants, MillerCoors saw double-digit sales increases and are now rolling out the new oil cans and 12-packs to retail outlets this month with kegs to follow in September.
Personally, I’m going to stick to my tried and true blue oil can. For some reason, everytime a beer I like puts out (or renames themselves as) a “premium” line, it just never tastes better and I always end up back where I started.
Just today as I was leaving a Publix store in Beverly Hills, Florida…I observed a gentleman
going towards the checkout carrying two cans of Fosters Premium Ale in a green colored
can. Being a long time lover of Fosters Oil Can…I still remember the steel cans…Oh, what a
marvel…and having just picked up a freshly made Philly Cheese Steak from the Deli…along with a bag of
aged cheddar & jallepeno Cape Cod potato chips…I made an about face and headed for the cold beer aisle. I looked for and found the same colored can that I saw the gentleman with.
I grabbed two of them and headed right for the redister to check out and to head for home to enjoy the Phllly Cheese Steak sandwich, Cape Cod Chips…and the Fosters.
After the first sip…or should I say…good healthy slurp…my wife and I said the same thing…
Boy, is this good!!! It made our day…to say the least. Special moments with special treats are
remembered always. Thank you Fosters. We love you for making such a marvelous and
enjoyable Ale. Long live Fosters.