Labatt Blue De-Alcoholized Pilsener, Eh?
I feel a little funny including this blurb, but it is technically beer. I guess it’s sort of like running a coffee blog and having to include info about decaf…
That aside, if you’re looking to toss back a few this Summer but don’t want to worry about the drive home, you might actually have a decent non-alcoholic alternative thanks to our friends up north.
Labatt has launched Labatt Blue De-Alcoholized Pilsener and is currently rolling it out across Canada at Macs Milk stores. While the name sounds like the least-sexy thing they could have possibly come up with (how much of a dork would you feel like ordering THAT at a bar?), the new brew does check in at a mere 0.5 abv and has 50 calories.
The beer will also be at available at A&P, Dominion, Food Basics and Loeb stories throughout Canada by the end of June and Loblaws in early July with a six-pack selling for $8.59. No word yet on when it’ll be hitting the U.S., but I’m sure we’ll be seeing it at our favorite liquor stores soon enough.
DON’T WASTE YOUR TIME AND MONEY WITH LABATT BLUE DE-ALCOHOLIZED PILSENER!!!!
I bought a case ($8.59) and drank a bottle and i was not impressed. It didnt taste any better than LABATT NORDIC non-alcohol beer. It was watery and tasteless, only a mild, bitter aftertaste lingers. There was the aroma of cornflakes and the lacing didnt last that long either.
No improvement from LABATT NORDIC. I will stick to my MOLSON EXCEL non-alcohol beer instead, it is way cheaper in the cans. Why pay more for bottles and get less beverage too???
This is exactly the kind of product that those looking for a decent de alcoholized selection need. I only wish it was easier to find and without getting the word out about it i fear i will not see it in my neighborhood anytime soon.
I bought a six pack yesterday ($11) and was not impressed overall by the first one but came to enjoy the second much better. Excel is the best cost wise and availability is much more accessible. Lower your price and make it more available.
I tried my first 6 pack on the weekend and decided this new brew is pretty tastey. Very comparable to real Labatt’s Blue. 3 of us tried it, and agreed it was much better than Nordic. I wish it wasn’t so pricey, and was available in bulk packaging.
I tried it tonight finally. I was very impressed. Much better than Nordic or Excell. First time a beer company took producing a non alcoholic product seriously, I think. I mean if you make most of your money selling alcoholic products, why make a good non alcoholic one, right? Anyhow, much improved.
As a die-hard blue drinker who has decided to stop drinking alcohol for the year (2008 - 2 weeks to go woo-hooo!!!) I’ve been trying different non-alcoholic beers. I’ve enjoyed the President’s Choice brand from Loblaws and also the Master Choice brand from A&P.
When I heard earlier this year that a new Labatt non-alcoholic beer was coming out I was excited about it and went to the store and found the Nordic stuff. It was so freaking gross I couldn’t drink it and threw it all down the drain.
When I first saw de-alcoholized blue on the shelf at my local A&P a couple of weeks ago I awas keen to pick some up and try it. I have to say I absolutely love it (for a non-alcoholic beer). I has definitely filled the void for me. Sure it is a watered down version of Labatt blue but still very tasty. I plan to continue drinking it regularly even into the new year and save the real stuff for nights out with the boys and social occasions.
Cheers!